Green bussines – Telenor

Supernatural & telenor park
Like many other cities, Belgrade too is lacking green space. In particular it needs equipped and maintained green areas that are open to public. We have joined architectural studio 4of7 in an initiative to create a series of such spaces across the town. The first one is a small lot of land located next to the Kula Nebojsa and confluence of Danube and Sava River. The idea was to involve public and gather citizens who would bring a plant each to create a park within a day.
In partnership with Telenor, mobile operator, we have managed to create a wonderful park with over 700 plants, benches, solar lights and bird houses. The design is based on the idea that park should be created as a consequence of collective action. Thus, the employees of Telenor together with biology students and environmentalists and Supernatural movement have planted over 700 plants, to create a true green oasis on the bank of the largest European river- Danube.
The activity was coordinated with City secretariat of environmental protection, Municipality Sari Grad and City department for park management, and supported by Serbian Olympic committee, where its president Vlade Divac, planted the biggest tree.

Telenor and Supernatural have jointly celebrated Mother Earth day on supernatural festival, held in Botanical garden in Beolgrade on April 2011.
The presentation of Telenor was in line with their company values and their slogan “ Good things move the world forward”
Together with their team made a concept of a Telnor good wish well, where visitors of the festival could come, relax, and write a positive message to Mother Earth.


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